Nearing the end of 2016, Google began letting webmasters know about impending changes to their search engine ranking system that would have impact on how sites would be viewed in 2017. To carry on to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic SEO rankings in the Google Search Engine.
The first item on their own list is ensuring that your website has a published SSL certificate in position. Now, as far as affordable search engine optimization company go, you will start to be penalized should you not come with an SSL certificate in place on the site.
One of the first moves in connection with this already now set up, is the fact unless you provide an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to allow a potential page viewer bear in mind that the web page is not secured. Clicking on the exclamation mark brings up the details in the security infraction. This new item is now already in position on the browser with the January 2017 Chrome “56” browser update.
SSL certificates usually are not a major expense nowadays and you could have them set up for as little as about $26 each year if you are not running an e-commerce site and about $70 or so if you are. Google is extremely interested in customers being protected as they head to websites directed by Google and they wish to ensure that customer data entered on these sites is encrypted along with a person’s information and facts are kept safe. In this connection, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being found by Google organically is very important for you, this is a step you will need to take along with your site.
Next on their own agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has been hearing their complaints. Google found that popup adds often can cover a complete screen over a mobile device and can also be hard to get rid of. So now as Googlebot crawls your webpages and in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor and your page will likely be penalized if popup adds are normally found.
Google’s move here is that they are seeking to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. They are on the hunt for quality content pages to provide up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web is going to commence to change because of this new search engine ranking requirement if you are wanting that can be found and you currently run popups on your own pages, you will be planning to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it as opposed to penalizing you.
The next change required for 2017 is going to see a lot of people scrambling to enhance their site design architectures. Almost half of all Internet connection today is carried out by mobile phones including tablets.
In a recent study performed by a Google subsidiary company, it was discovered that the typical load time for a webpage on the mobile device continues to be sitting at about 19 seconds to load. This same study shows that mobile phone users on the other hand just have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their internet search engine and on behalf of their AdWords advertisers, usually are not getting loaded.
So situations are changing. Google now has setup an entirely separate internet search engine “page indexing” database within their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and if your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google can make note from it along with your page will no longer be showing up within their search results for users until you can get this fixed.
With more than 50% of all website interactions now coming from mobile, it has the chance of cutting your total visitors by nearly half once your pages happen to be flagged by Googlebot to be slow loading – not too mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded to begin with.
In fact, many WordPress theme providers are actually scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however concerning osdcpa or otherwise not they can get right down to the two-4 second page loading time “sweet-spot” requirements now being essental to Google.
Hitting loading times which can be consistently this fast, will pretty much require the construction of “natively coded, responsive” webpages that do not use widgets for any sort. As well as enough time use to convert the information of an existing fat page into a fast loading, content filled mobile page will take time which could still maintain your page out from the fast loading category.
In summary, the Internet search engine nowadays is looking for professionally built, natively coded webpages to serve up solid content to its customers on mobile phones. To achieve success using a website organically later on consequently, will need for many online entrepreneurs, a need to rebuild existing websites.
Did you ever wonder about those error codes you obtain when you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed a number of the error codes are “code” issues, because Google (as well as other search engine) has crawled the website, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is because they aren’t really errors, but access code which allows your website to function.
The problem with having ‘crawlers’ analyze your internet site, and taking their word for the placements, ranks, along with other site wide issues, that the site has been given with variables that aren’t accessible to ALL crawler programs. Not everyone uses the same mixture of plugins, code, and securities as ‘everyone else’.