We set up nearly 5,000 Pantone Colors into two Systems, one for print and packaging and also the other for product design. Why? Each system is made to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors which will POP on shelf.
The look of color can transform based on the material which it really is produced. Actually, some colors are not achievable in any way on the certain material. Thats why we organize colors into two systems to make sure that the colours included are achievable and reproducible based on the materials used.
Why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that this right color can increase brand recognition by up to 87%.
In product development, the right color is the differentiating thing that can stop someone in their tracks and capture their attention. Additionally it is the most significant design element for reflecting mood and elegance. The best color can sell products and ideas more efficiently by 50-85%.
But, choosing the right color is only the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone Color Systems.
Color Interpretation: All of us interpret color in slightly various ways. Even something as seemingly specific as Navy Blue often means noticeably different things to several people. Using Pantone Shade card enables you to communicate your precise color requirements in a language that is certainly recognized around the world.
Multiple Materials: The colour of the final production material may have a tremendous impact on the appearance of your color as well as your satisfaction with all the result. Pantones digital tools and vmcqif color references enable you preview and adjust these results before production, helping you to avoid additional time and expense.
Multiple Suppliers: Working with over one supplier could mean variations in processes and equipment, ultimately causing results that may vary significantly. Our cloud-based color tools can ensure that your suppliers are common aiming toward the identical target, for consistent results throughout the board.
Multiple Production Runs: Your color may be consistent throughout a production run, and definitely will it match the run before it? Or the one which follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from go to run, no matter when or where it is actually produced.
Enigmatic purples have also for ages been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet for the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra-violet symbolizes experimentation and non-conformity, spurring people to imagine their own mark on the world, and push boundaries through creative outlets.