Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social networking, astrologers and astrology meme machines amass tens or hundreds of thousands of followers, people joke about Mercury retrograde, and sort out “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, varieties of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the very first moment astrology’s had and it won’t become the last. The practice has been around in a variety of forms for thousands of years. Recently, the newest Age movement of the 1960s and ’70s came with a heaping helping of the zodiac. (Some also refer to the brand new Age as the “Age of Aquarius”-the 2,000-year period right after the Earth is considered to move in to the Aquarius sign.)
Inside the decades in between the New Age boom and now, while ดูดวงตามวันเดือนปีเกิด certainly didn’t vanish entirely-you might still regularly find horoscopes in the back pages of magazines-it “went back to being a little more within the background,” says Chani Nicholas, an astrologer based in La. “Then there’s something that’s happened in the last 5 years that’s given it an edginess, a relevance for this particular time as well as place, it hasn’t had for any good 35 years. Millennials have taken it and run by using it.”
Many people I spoke to for this piece said they had a sense the stigma connected to astrology, while it still exists, had receded because the practice has grabbed a foothold in online culture, particularly for young people.
“Over the last a couple of years, we’ve really seen a reframing of brand new Age practices, very much geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for your site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a typical horoscope post on the site got 150 percent more visitors in 2017 than the year before.
In a few ways, astrology is perfectly suited for the web age. There’s a minimal barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a particular erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology will not be a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system possesses its own type of logic. Astrology ascribes meaning towards the placement in the sun, the moon, ymvgiy the planets within 12 sections of the sky-indications of the zodiac. You likely know your sun sign, the most famous zodiac sign, even when you’re no astrology buff. It’s based upon in which the sun was on your birthday. But the placement in the moon and each one of the other planets during the time and location of the birth adds additional shades for the picture individuals painted from your “birth chart.”
“The kids nowadays and their memes are similar to an ideal context for astrology.”
What horoscopes are supposed to do is offer you information about just what the planets are going to do right now, and later on, and how everything that affects each sign. “Think of the planets as being a party,” explains Susan Miller, the most popular astrologer who founded the Astrology Zone website. “You might have three people talking together, two may be over within the corner arguing, Venus and Mars could be kissing each other. I must make feeling of those conversations which are happening each month to suit your needs.”