Today, search engines like google are placing more focus on incoming links to a website when looking for rank. The main reason being is that they take time and effort to obtain from trusted sources (a “by the book” website including the Dmoz directory) and it is a sensible way to partially get rid of the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, in case you have somebody who is abusing the “on the page” factors plus they have no trusted links to their page (they will likely not get any at all because of spam) there is absolutely no way of them acquiring a good listing. However, folks have resolved ways to get a large number of links, through link farms as well as other tactics, regardless of the quality of their website. As search engines like google know about this, it brings us to the topic of how one link can be much better than ten.
Backlinks coming from a trusted source can be extremely difficult in the sense that they usually do not issue links to just about anyone. In case you have a good website with relevant information, then you will get them. It really is for this reason one link from the trusted source can better a multiple of links from other websites. Being a trusted source website is “trusted” by search engine listings, it will trust the websites it links to. If you have ten links out of your close friends, it may help you in certain sense, but no where near as much as the main one link coming from a source like Dmoz, unless your friends includes a very reputable website amongst search engines like google.
Having way too many irrelevant links could harm your website’s visibility in the search engines. What is meant from this has links from websites who have no regards to yours. An example of this would be a web site about cars linking to another site about medicine (unless the websites are reputable and also a good reason for that link i.e. there exists a relationship made between cars and medicine). Search engines like google will get on this type of link and can provide it with no weight in boosting your visibility. Obtain many of these irrelevant links, then it may be considered as spam (just like a link farm tactic) and will lower the buzz of your website within search engine listings.
The real key is to pay attention to quality and never quantity. Gaining a couple of good / relevant links is going to take you much beyond lots of irrelevant links. To get these quality links, start off by placing your site in directories, but be sure to avoid any “on the page” spamming since this is not going to allow you to get accepted. Once search engines like google have acknowledged a kqavnb of relevant links, followup on it and research some methods to acquire more. Over the years, you will see that your website’s performance improves, since the links age, provided you have performed search engine optimisation. Avoid obtaining the irrelevant links although it might be tempting to view fast results. It will only be a matter of time before an internet search engine realises the spam tactic, and as we say “fast rise”, fast fall”.